Albasir Industry has international reputation i.e. engaged in the Manufacturing of all Kashmir Arts, such as shawls, carpets, suits & sarees, handicrafts, garments, furnishings, fashion accessories, gourmet foods & other important products of India. The organization emphasizes upon providing customer care products. Though Albasir has achieved success in its mission, it still believes in exploring new heights.
THE JOURNEY OF ALBASIR INDUSTRIES – THE MOMENT WHEN THE DREAM STARTED AND THE HARD WORK THAT MADE THIS DREAM COME TRUE
Kashmir is a place of real and fantasizing “Arts & Crafts”. Decades ago, our forefathers took up this profession as artisans in this royal field, and we proudly took our legacy forward. It is said that during those times people would travel from Kashmir to other parts of India & other countries in the winter months to sell their creations and make a living. These products once could only be afforded by the royal class of the society as they were very expensive because it was all handmade.
WHEN THE DREAM STARTED IN 1920
Slowly and steadily our forefathers established the first trade outlet at the bohri-kadal in Kashmir in the 1920’s. This was the start of Albasir Industries which was meant to make a remarkable impact in the Art Industry. Albasir’s collection is an extension of the ancestral business and has been able to evolve as a worldwide organization.
OUR MISSION: Passion To Revive:
The past 20 years has been turbulent for Kashmir and it’s people and a resultant fall in patronage from tourists and visitors has forced Kashmir craftsmen to find alternate means of livelihood. The highly desired artistry of Kashmir craftsmen is at a decisive point in history. Century old traditional skills, dating back to 15th and 16th century that have been preserved through generations may be lost if the local indigenous art in Kashmir does not find patronage. We at Albasir are passionate about reviving Kashmir indigenous art not just for our generation but importantly for future generations to come. By simply buying direct from Kashmir artisan’s handcrafted items that are expensive for the local population to support. We will be providing patronage to traditional skills that are at the brink. Importantly this would provide an opportunity for income that currently is limited or does not exist for the artisans. Our Impact: 4200 artisans & growers, 5500 livelihoods, 150+ categories, 200000 customers, 1550+ products & much more ahead.